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How the idea 'dresses for boys' was born
The idea for Little Prince Charming was born when my 4 year old son started asking for dresses. As a mother who believes in the value of self-expression I wanted to grant his whish.
So I looked online for a dress designed for boys. The only thing I found were other parents looking for the same thing without result.
'You must be joking' I though to myself. There is not one dress for boys?? Seriously? Well, let's make one or two!
That's how it started. Because I want all kids to be able to wear what they like. My daughter loves
dresses and skirts and she doesn't mind sharing her wardrobe with her older brother.


Wasn't there a time where girls weren't allowed to wear pants? There must have been a parent who thought: well, I want to change that and design a pants for girls to wear.
And here I am, decades later, thinking the same thing. But this time for my son and all the other sons around the world. Who don't want to fit in the boxes we have.
So I hope you share my vision! Together we can make this a great place for our kids!
Thank you for reading!
Joyce Dur
My Mission
Till around the age of 6 boys and girls like to wear what they think looks nice. Not what is part of their identity according to society.
My mission: to make this world a better place by creating a brand for dresses for boys, so that all kids can wear what they want and aren't told 'it's not for you cause you are born a certain way'. And by doing so I hope to make this world more tolerant, accepting and fun for our children to live in.
You know how they love to spin, move, walk in cheerful and shiny colors. Let’s make this world a better place for our children. Then our kids will grow up in a better world that is more accepting, open-minded, and inclusive.

Testimonials
Who designs your boy's clothes?
Lucía Sanguinetti-Jonescheit is the mastermind behind Deinki is and an experienced designer with 10 years of professional experience and dozens and dozens of projects in her portfolio. She creates a stylish or cool dresses for your son or daughter. For our first line we asked her to work her magic on the designs!
"I started my Fashion Design degree at the University of Buenos Aires and finished it with an exchange program at the University of Applied Science in Berlin, after emigrating from Argentina to Germany. Shortly after that, I began working at a Design Agency in Hamburg, where I was able to engage with many different niches and clients and their particular needs. "


Sizes
What sizes do we have? We cover age 1,5 to 7 years old for the first collection.

Do you have a son that looks past gender stereotypes?
Check our blog posts to read about men wearing dresses

When will the collection be ready?
If you want to be updated about the progress of the brand please follow us on social media!
We are launching the first collection this week and the next! Stay tuned!
Frequently asked questions
What if my boy loses his masculinity?
He won’t. Masculinity doesn’t appeal to your clothes.
Does wearing a dress by a boy change his sexuality?
No, wearing a dress doesn’t change his sexuality. Lots of studies approve that.
Could he change his sex after wearing a dress?
That could happen only with a 0,01% probability. According to the latest studies, only a inuscule percentage of people are prone to that.
Who is wearing dresses for boys nowadays?
Look at celebrities like Adele, Megan Fox, Gven Stefani, they buy dresses for their kids. Jaden Smith and Yungblud are famous men who wear dresses. Maybe even your neighbor wants to buy a dress for his son, but he is afraid of what you’ll think about that.
What if his friends start bullying him?
If he has such friends, you may ask him not to wear his dress when they are around. Our society becomes more tolerant of such things today.
What if I just buy a girl’s dress?
We make dresses especially for boys. So they can be proud it's made for thém!
Do you have the necessary dress sizes?
Is your child between 1,5-7 years old and taller than EU size 122cm? Or smaller than EU size 86-92cm? Then please get in touch with us and we'll help you!