• Summer has come!

  • Our first summer collection has arrived
  • End of Season sale

  • 50% discount
  • Little Prince Charming

  • The world's first online shop for cool dresses for boys
  • Two Fall models

  • Let your child choose what he wants

Summer has come!

Our first summer collection has arrived shop now

End of Season sale

50% discount Shop now

Little Prince Charming

The world's first online shop for cool dresses for boys Shop model James

Two Fall models

Let your child choose what he wants Shop model Billie

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How the idea 'dresses for boys' was born

Joyce Dur - Little Prince Charming founder - dresses for boy's

My Mission

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boy's laughing dresses for boys


About the Billie dress: The dress has arrived and I gave it to George yesterday! He absolutely loves it, it brought such a smile to his face and made him twirl and dance. Thank you 💙


To be honest with you, I find it even more beautiful, that women fight so that their clothes are available to everyone. You do it for your son but you also think of others, and frankly it is very rare!


I’ve been meaning to message and say, I love the concept for your page.

When my daughter was born I was so conscious of giving her options outside of pink outfits with stereotypical messaging. I wanted her to grow up knowing that clothes can be practical or an abstract way of showing creativity. But that whatever she wore it would be her choice.
When my son came along, the first time he reached for a tutu, I recall pausing, until I realised the very same messaging I was trying to teach Eva needed to apply to Brian as well. That by letting him chose what he enjoyed also solidified the message to Isla that colours and clothes have no gender. They’re about the same size in clothing, so I’ve stopped separating the clothes and they have one area for T-shirts, one for pants, jumpers etc and then hanging space for their dresses. It’s worked well in giving options.

Anyway, that was a very lengthy way of saying, I love your page and look forward to seeing what comes next.


Hi. I do love that your're page (and products) have seemed to take off. I so admire you for making the issue of boys wearing "girl's" clothes a thing. I, as a boy, always wanted to dress in pretty clothes as girls did (i.e. dresses, skirts, blouses, tights, etc.). I love that you have allowed your kid/s to experience wearing pretty clothes, and having long hair. I was denied that as a boy, and always wanted to just be more feminine......if that makes sense. Thank you for being a great mom, and for recognizing that dresses, and other traditionally feminine clothes are appropriate for boys as well as girls. I just love your designs, and wish I could have worn such pretty things when I was younger. My Best, Pete.


Who designs your boy's clothes?

Annette's portfolio
measuring band


What sizes do we have? We cover age 1,5 to 7 years old for the first collection. And 3 to 12 years in our second collection.

boy with braids and train - dresses for boy's -little prince charming

Do you have a son that looks past gender stereotypes?

Check our blog posts to read about men wearing dresses

Go to Blog Posts

When will a collection be ready?

If you want to be updated about the progress of the brand please follow us on social media!

We are launching the first summer collection today!

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Freedom of Dress

We stand for freedom, freedom of thought, freedom of speech and freedom of dress

Frequently asked questions

What if my boy loses his masculinity?

He won’t. Masculinity doesn’t appeal to your clothes. 

Does wearing a dress by a boy change his sexuality?

No, wearing a dress doesn’t change his sexuality. Lots of studies approve that.

Could he change his sex after wearing a dress?

That could happen only with a 0,01% probability. According to the latest studies, only a inuscule percentage of people are prone to that.

Who is wearing dresses for boys nowadays?

Look at celebrities like Adele, Megan Fox, Gven Stefani, they buy dresses for their kids. Jaden Smith and Yungblud are famous men who wear dresses. Maybe even your neighbor wants to buy a dress for his son, but he is afraid of what you’ll think about that.

What if his friends start bullying him?

If he has such friends, you may ask him not to wear his dress when they are around. Our society becomes more tolerant of such things today.

What if I just buy a girl’s dress?

We make dresses especially for boys. So they can be proud it's made for thém!

Do you have the necessary dress sizes?

Is your child between 1,5-7 years old and taller than EU size 122cm? Or smaller than EU size 86-92cm? Then please get in touch with us and we'll help you!